MAJOR DAUGHTER IN CONVERSATION WITH CEO – EQUILIBRIA, INC ALICIA BUTLER PIERRE
“Discussion: The #1 reason successful businesses fail…and no, it’s not because of money
Alicia discusses the importance of business infrastructure, which can include things like a special database system, transcription tool, and CRM. Alicia also talks about how businesses can be overtaken by growth without preparing for it and how business infrastructure can help. Alicia shares an example of how a marketing consultant helped her when she was struggling with Covet’s rapid growth.
Alicia Butler Pierre is on a quest to revolutionize the way small businesses operate. She does that by speaking, coaching, writing, lecturing, and podcasting. She is the Founder & CEO of Equilibria, Inc. and the bestselling author of Behind the Façade, the world’s first published book on business infrastructure. She hosts the weekly Business Infrastructure podcast, which ranks in the world’s top 2%. She’s an adjunct instructor of Lean Principles at Purdue University and Operations Management at Nichols College. A chemical engineer turned entrepreneur, she’s advised, designed, and optimized processes for organizations including Coca-Cola, Shell Oil, The Library of Congress, and The Home Depot.”
— MDN NEWS (@MDNnewss) September 5, 2022